Advertisers used to wait till Super Bowl Sunday to unveil their TV ads.
More and more, some jump the gun to justify the king’s ransom for a 30-second spot – $4 million this year – by capitalizing on every bit of media hype and advance Internet traffic they can generate.
Some, like Anheuser-Busch, use the news and social media to build anticipation for spots you’ll have to wait till Sunday to see. The beermaker even issued its first-ever tweet to ask folks to suggest names for a recently born Clydesdale, star of an ad called “Brotherhood.”
The most eyeballed ad already released seems to be the YouTube video “Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion,” with more than 5.5 million views on YouTube – just since early last week.
Rising fast is Toyota’s “Wish Granted,” with Kaley Cuoco of “Big Bang Theory” as a genie. Just since Monday, it’s racked up more than 3.5 million views.
Also hot is Volkswagen’s “Get In. Get Happy” ad, featuring a red Beetle and an upbeat Minnesotan with a Jamaican accent, with more than 3 million views for two copies on YouTube. Allegations of racism from a few critics have made views skyrocket since Tuesday (90 percent of respondents to an online poll voted it wasn’t offensive. The country of Jamaica embraced it, too.)
Collectively, the five finalists in Doritos’ ad-creating contest have about 5 million views for videos that include a wish-granting dog, a chip-gobbling goat, and men who’ll dress as princesses to get some snappy snacks.
Audi has a winner with “Prom,” in which a teen, forlorn to be going to the dance alone, gets a quick confidence booster when his dad throws him to the keys to the new car. YouTube views: 2.3 million as of Wednesday morning.
Not yet catching on is a funny Wheat Thins ad in which a wife scoff at her husband’s wearing night-vision goggles to protect his crackers – until the Adominable Snowman shows up.
Kia’s “Space Babies” ad, also posted Tuesday, is a pretty funny answer to the question “Where do babies come from?” It had 30,000 views, as of Thursday morning.