Traditionally, when it comes to buying tickets for sporting events, Albuquerque is a walk-up town.
It’s a habit the University of New Mexico is seeking to break – by charging an extra $5 for single-game Lobo football tickets bought on the day of the game.
But, no matter when a ticket is bought – whether for a single game or for the season – parking in most lots will cost $10 per game instead last year’s price (in most lots) of $5.
Those changes were announced Wednesday in a news release issued principally to encourage the purchase of season tickets.
Brad Hutchins, UNM’s associate athletic director for marketing and revenue generation, said Wednesday that the athletic department’s goal is to better last year’s total of 11,247 football season tickets sold.
As of Wednesday, 10,020 season tickets had been purchased. That’s about 1,000 more than at this time last year.
According to UNM’s release, the purchase of a season ticket, as opposed to six single-game tickets, can result in savings of from $18 to $65 depending on the package.
Regarding the increase in the cost of parking, Hutchins said there are two dirt lots that will remain at $5. He said the $10 charge for all other lots brings UNM in line with most other schools in the Rocky Mountain-Southwest region.
“We’ve done some research,” he said. “Schools like Colorado State, UNLV, they charge $10 for all parking lots. Some regional schools like Arizona, Arizona State, Texas Tech (do, as well). That’s pretty standard across the board.”
Regarding the additional cost of a single-game ticket bought on game day, Hutchins said the purpose is to ease congestion at University Stadium ticket windows and improve game management in general.
“It’s gonna help us out quite a bit with (reducing) long lines in the northeast and northwest corners,” he said. “It will help us with our event management to know what kind of crowd is coming.
“… We’re trying to incentivize both season ticket holders and single-game ticket buyers to get their tickets early.”
Football season tickets are scaled from $78 (for six games) to $180. Single-game tickets run from $16-$33, or $5 more at each level if bought on game day.
Single-game tickets go on sale Saturday, exclusively online at www.unmtickets.com. They’ll go on sale Monday at the UNM Ticket Office in The Pit, the UNM Bookstore and at all Albertson’s ticket outlets.
The Journal had received some complaints from people who had wanted to buy single-game tickets and were told they couldn’t until Saturday. But Hutchins said UNM’s policy hasn’t changed from previous years.
“We’ve generally started selling single-game tickets a couple of weeks before the first game,” he said.
The Lobos open the season Aug. 31 at home against Texas-San Antonio.
The UNM news release also outlined plans for promotions at each of the Lobos’ six home games.
The opener against UTSA is head coach Bob Davie Bobblehead Night. For homecoming, Sept. 21 against UNLV, a postgame balloon glow is planned.