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Naming rights offered as CNM seeks to raise $10M

Central New Mexico Community College Foundation wants $4 million for naming rights to this building at 2000 Coal SE, which houses CNM's nursing and criminal justice programs. (Courtesy of CNM)
Central New Mexico Community College Foundation wants $4 million for naming rights to this building at 2000 Coal SE, which houses CNM's nursing and criminal justice programs. (Courtesy of CNM)
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A spare $4 million will let you put your name on a building at Central New Mexico Community College that houses the school’s nursing program.

The CNM Foundation wants to raise $10 million by 2015 by selling naming rights for two buildings, and a variety of labs and other facilities inside CNM buildings.

Proceeds will be used to pay for scholarships and other student programs, said Lisa McCulloch, executive director of the CNM Foundation.

The campaign, approved last year by CNM’s board, has raised about $1 million so far, McCulloch said.

“One hundred percent of the donations will serve students either through scholarships or improved programs,” McCulloch said.

Financial problems are the No. 1 reason students drop out of college, she said.

“We want to make sure that students don’t have to drop out because of unforeseen financial obstacles,” McColloch said.

For $4 million, a firm or individual can buy naming rights for a building at Coal and University that houses CNM’s School of Health, Wellness and Public Safety, including CNM’s nursing, medical technology and criminal justice programs.

CNM also plans to sell naming rights for $1 million for its Advanced Technology Center at Alameda and Jefferson NE. The building houses applied training programs such as filmmaking and construction.

CNM already has sold naming rights to 14 firms and organizations for a variety of labs and other facilities. For example:

• Lovelace Health Systems provided $150,000 for nursing scholarships and naming rights for the Lovelace Health Systems Nursing Learning and Skills Lab on CNM’s main campus.

• New Mexico Educators Federal Credit Union provided $200,000 for scholarships. The organization’s name will be posted on light poles in the student mall outside CNM’s Student Resources Center.

• PNM donated $100,000 for a scholarship program and will receive naming rights for the PNM Sustainable Technology Lab – a solar technology lab at CNM’s Workforce Training Center.

• Wells Fargo paid $100,000 for a CNM financial literacy program aimed at high school students. In return, a main campus tutoring lab will be called the Wells Fargo Assistance Center for Education.

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