Girl Scouts to launch campaign

NEW YORK – With an assist from Michelle Obama, the Girl Scouts of the USA is launching an unorthodox recruitment campaign this week aimed at reversing a long-running decline in participation by girls and adult volunteers.

Instead of placing ads on TV, in newspapers and on billboards, the decentralized campaign will unfold in neighborhood initiatives and on social media as local Girl Scout councils directly target elementary-school girls – even kindergartners – with promises of adventuresome fun.

The first lady is pitching in with a video lauding the contributions of the Girl Scouts and urging adults to find time to help out.

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