DALLAS — Southwest Airlines Co. launched a fare sale on Tuesday for travel this winter, and rival airlines began matching the prices on many routes.
Southwest said it was offering round trips starting at $98 for flights under 500 miles each way, with longer round trips costing up to $298. It said that the prices were good until midnight Thursday night and also applied to its AirTran Airways subsidiary.
The company said that sale prices applied to a limited number of seats, covered only nonstop flights, weren’t available on Fridays or Sundays, and carried other restrictions. The offer covered travel between Dec. 4 and Dec. 18, and again between Jan. 7 and Feb. 12.
Separately, Travelocity.com said Tuesday that the average domestic airfare for Thanksgiving travel was $415 including taxes, an increase of 7 percent from last year. The online travel agency said many popular routes were cheaper than $415, however. It advised travelers to book flights before Nov. 10, when it expects fares to start rising sharply.