The state transportation department is hosting a free marketing workshop to aid businesses impacted by the current Interstate 25/Paseo del Norte reconstruction project.
The workshop is scheduled for 11 a.m.-1 p.m. Monday at the CNM Workforce Training Center, 5600 Eagle NE.
Stacy Sacco, a lecturer in entrepreneurial studies at the University of New Mexico and Associate Director of the UNM Small Business Institute, will cover “best practices” for marketing during road construction projects.
He will also discuss customer loyalty programs and how to maximize websites and promotions.
The event is free to business in and near the Paseo del Norte/I-25 construction zone, but space is limited and reservations are required. Contact Jason Edwards at 245-3133 or firstname.lastname@example.org to sign up.
Construction, which began earlier this month, is expected to run through December of 2014.