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Family-owned RV dealer sells lifestyle

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John Myers, right, is progressively turning over the reins of Myers RV Center to his son, Jeff Myers, left. (Glen Rosales/For the Albuquerque Journal)

John Myers, right, is progressively turning over the reins of Myers RV Center to his son, Jeff Myers, left. (Glen Rosales/For the Albuquerque Journal)

When John Myers earned his MBA from the University of New Mexico, he thought he was ready to go into business, so that’s what he did.

It was 36 years ago that he and his brother opened Myers RV Center on what was then a nearly vacant stretch of East Central Avenue near Juan Tabo.

“When we first started, I thought, ‘I’m an MBA, I’ve got this,’” Myers said. “But then pretty quickly you learn that you don’t know as much as you thought you knew. I learned through a lot of trial and error and trying not to make the same mistake twice.”

It must have worked well because more than three decades later, the dealership is still getting strong and Myers is preparing his son, Jeff, to take over.

A Texas Tech graduate with a degree in finance, Jeff Myers has been back working at the dealership after six years spent in the Dallas area working for a new-car dealership group there.

“One of the biggest reasons I came back is this is a big challenge,” he said. “I gained a lot of experience in Dallas. I’m excited about making changes here.”

Jeff Myers has already helped the dealership in rebranding efforts and placing an even greater emphasis on customer service.

Of course, that was never really an issue, he said, adding he just wanted to take it to another level.

“The company I worked for in Dallas was known for it’s quality customer service,” he said. “So we’re making an even greater effort here.”

As far as the transition from father to son, John Myers said it’s going to be gradual process as he slowly backs away from the dealership and gives his son more and more responsibility.

Jeff Myers is already in charge of the sales team and ordering new models.

And he said he finds it more enjoyable than working for a car dealership.

“The people that come in here, they want to experience the lifestyle,” Jeff Myers said. “The people want to be here and they’re excited about their purchase. When one of the biggest things is you’re not fulfilling a need, but giving them something they want. That’s a rewarding experience.”

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