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P&G has soft spot for firefighters

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Rio Rancho firefighters on Wednesday toss bundles of Charmin toilet paper rolls onto a fire truck for distribution to individual stations. Proctor & Gamble, the maker of Charmin, is donating nearly 50,000 rolls of its product to firehouses in every state. (Courtesy of the Rio Rancho Fire Department)

Rio Rancho firefighters on Wednesday toss bundles of Charmin toilet paper rolls onto a fire truck for distribution to individual stations. Proctor & Gamble, the maker of Charmin, is donating nearly 50,000 rolls of its product to firehouses in every state. (Courtesy of the Rio Rancho Fire Department)

Rio Rancho firefighters can rest assured that they won’t get caught short on a visit to the potty over the next year.

Cincinnati, Ohio-based Proctor & Gamble, the maker of Charmin toilet paper, is donating nearly 50,000 rolls of their household-name product to firehouses in every state. That works out to 960 rolls per firehouse, or a year’s supply of toilet paper for 20 firefighters, according to the company.

The Rio Rancho Fire Rescue Department took delivery of its share – 11 boxes of the soft white stuff – on Wednesday.

They will be stored at the department’s administrative headquarters on Stephanie Road and distributed to the city’s seven fire stations as needed, Fire Inspector Jessica Duron-Martinez said.

The donation is part of the Charmin Relief Project, “which provides a better bathroom experience anytime, anywhere,” the company’s news release said. “Since firehouses often serve as a second home for many firefighters, Charmin wants to bring the comforts of home to these everyday heroes,” the release said.

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