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Sunday, July 12, 2009

Techies take note: New firm in town

By Richard Metcalf
Journal Staff Writer
          A Framingham, Mass., marketing company recently expanded to Albuquerque with the opening of a sales office.
        Since early May, Everything Channel's Field Sales and Marketing Services has provided outsourced sales, marketing and analytical services for technology clients including Autodesk, Cisco, IBM, Oracle and Sun Microsystems. The local office currently has about 10 employees.
        In its search for a second sales and marketing office –— the company's current main sales and marketing office is in Miami — Everything Channel did an internal study of potential locations based on such factors as quality of life, cost and availability of a talented labor pool, and education standards.
        "Albuquerque came out on top," said Carlos Blanco, managing director of the marketing unit.
        The sales and marketing services units got its start nine years ago when Blanco founded NextLevel, which focused on promoting technology product sales. Everything Channel acquired NextLevel in June 2008.
        A division of London-based United Business Media, Everything Channel is a sister company of PR Newswire, a business news service that consolidated several offices around the country to Albuquerque in early 2007. The startup of the local operation is housed within PR Newswire's office at 4041 Jefferson Plaza NE.
        Everything Channel's original goal for Albuquerque was to hire 20 to 30 by the end of the year, but Blanco said, "I think we will exceed that at this time."
        Eventually, Everything Channel's local office is expected to be home to around 75 jobs, which would be comparable in size to its Miami office.
        The ideal candidate for the available account executive positions is "a real techie or somebody who enjoys what technology brings to their life," Blanco said. A college degree or some kind of technology certification is also a plus, he said.
        Blanco would not give a pay range for the account executive position but said it can vary by as much as 50 percent from a beginner to an experienced individual. Although employees do much of their work by phone, he stopped short of describing the local office as a call center.
        "Our environment is very much one of professional sales people who have to meet certain revenue targets," he said. "It's a very tight, very methodical and metric-driven system."
        FOCUS ON: Everything Channel
        PRINCIPAL: Carlos Blanco, managing director
        PRODUCTS/SERVICES: Outsourced sales, marketing and analytical services for technology clients
        HEADQUARTERS: Framingham, Mass.
        # OF EMPLOYEES: About 190
        CONTACT INFO: Web site is www.everythingchannel.com