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Advertising at Abqjournal.com
WANT ADS
Search by category through the Albuquerque Journal's daily or Sunday classified section.
You may place a classified ad for publication in the print and online editions of the Albuquerque Journal via e-mail or by calling (505) 823-4444. Banner or Button advertising inquiries may be made at 505-823-3314 or via e-mail.
We are also represented on a national level by RealMedia.
Sponsorship Opportunities
A variety of content sponsorships are available to advertisers. Topics include all current content as well as syndicated content which is available on request. Topics include sports, finance, real estate, games, entertainment, computers, and more.
Sponsored content is supported by banner advertisements throughout the ABQjournal, graphic treatment on our Marketplace page, and your advertising banner on all content pages.
Pricing varies according to depth and complexity of the content. Please contact us for details.
Banner Advertising -- CPM Rates: Views 10,000 25,000 50,000 50,001+ CPM $50.00 $40.00 $35.00 $30.00 Total $500.00 $1000.00 $1750.00
Home Page Banner Advertising Agreement 3 mos. 6 mos. 12 mos.+ Rate $250.00 $225.00 $200.00 Total $750.00 $1350.00 $2400.00
Premium Banner Ads- (News, Business, & Sports) Agreement 3 mos. 6 mos. 12 mos.+ Rate $225.00 $200.00 $175.00 Total $675.00 $1200.00 $2100.00
Section Banner Ads Agreement 3 mos. 6 mos. 12 mos.+ Rate $200.00 $175.00 $150.00 Total $600.00 $1050.00 $1800.00
ROS Banner Ads Agreement 3 mos. 6 mos. 12 mos.+ Rate $185 .00 $165.00 $145.00 Total $555.00 $990.00 $1740.00
Special Event Banner Sponsorships 1-2 months $250.00 3+ months $125.00/ month
Home Page Button Advertising Agreement 3 mos. 6 mos. 12 mos.+ Rate/ Month $165.00 $150.00 $140.00 Total $495.00 $900.00 $1680.00
Premium Button Ads- (News, Business & Sports) Agreement 3 mos. 6 mos. 12 mos.+ Rate/ Month $75.00 $65.00 $50.00 Total $225.00 $390.00 $600.00
Section Button Ads Agreement 3 mos. 6 mos. 12 mos.+ Rate/ Month $50.00 $45.00 $40.00 Total $150.00 $270.00 $480.00
ROS Button Ads Agreement 3 mos. 6 mos. 12 mos.+ Rate/ Month $45.00 $40.00 $35.00 Total $135.00 $240.00 $420.00
Production Charges (if required): Design work for Banner/Button (non-animated) $25.00 Design work for Banner/Button (animated) $50.00 Home Pages (8.5 x 11) $75.00 Bridge Pages (8.5 x 11) $50.00 Additional Pages $35.00 Banner or Button Revisions $25.00/ revision
Combo Rate packages available. Please contact us for details.
Advertisers who contract for more than one banner or button advertisement on sections will receive a 10% discount on the additional section ads.
Home Page Button Ads will not be sold to competitors within a business category.
*All rates subject to change or revision upon 30 days notice.
Banner ad delivery can be customized to suit your needs. Individual page sponsorships and ad rotation options are possible based on availability.
Advertisements will remain on-site until the view commitment is reached, as reported on the Albuquerque Journal online Weekly Statistical Report.
Proposals for advertising methods other than banner ads will be considered. Submit your ideas and proposals to stefanis@abqjournal.com or call Stefani Sandoval at 505-823-3314.
Text, hyperlinks, and images (gif or jpeg) are included. Please see your advertising representative regarding pricing for advanced features such as image maps, interactive forms, moving gif images, etc.Mechanical Specifications:
Banner Ads 392 pixels wide x 72 pixels high*
Button Ads 95 pixels wide x 95 pixels high*
*Meets IAB/CASIE standards for site with vertical navigation bar.Animated banners are acceptable.
Other sizes will be considered, please contact your advertising representative.
Deadlines:
4 days prior to publication for web-ready ads , including both banner(s) and pages. Insertions will not be confirmed until final version of ad is approved by advertiser.
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FAQ- Terms- Definitions- Top of Page
Advertising FAQs
How does the Journal online measure web activity?
The usual measurement applied to a web site is based on the number of "hits" it receives. A hit indicates that a file has been requested from the web server. A web page can be made up of several files, so the most important hit as far as advertising is concerned is the HTML hit, or the text file that gives the page its structure. Currently the Albuquerque Journal online receives about 560,000 HTML hits per month and is on the rise. (Up from 80,000 in May 1997)
How many people visit the Albuquerque Journal online each day?
Though the exact number of visitors to the Albuquerque Journal online is not known, the number of user sessions is. The Albuquerque Journal online currently receives about 20,000 user sessions per week.How many people will see my ad?
The delivery rate of an ad banner is dependent upon it's placement and the percentage of total banner views it receives. Ads on the abqjournal during December, 1997 averaged about 2029 views per week.How many people will click on my ad and visit my web site?
Click-through is largely determined by ad banner content. Individual ads have seen click through rates of over 8%. The average click through rate for ads posted on the Albuquerque Journal On Line during January, 1997 was 3.59%.Why should I advertise on the Albuquerque Journal online?
Banner advertising helps draw traffic to a company's web site -- local or national office -- in much the same way traffic is attracted to a physical location by the use of advertising . Additionally, ad banners help to build name recognition and brand loyalty. If you don't have a web site, the Albuquerque Journal online can help you take advantage of this new medium by helping you design your site to be informative and helpful to your customers and by providing instant exposure to your site though the use of ad banners.Is advertising on the Journal online cost effective?
The Albuquerque Journal online is competitive with other marketing tools such as direct mail and can provide additional and more timely information to your customers at low cost. Moreover, because you are buying a specific amount of measureable exposure, the number of exposures to your advertisement can be guaranteed. Our Marketplace Page offers additional exposure to your website at no additional charge. The Marketplace listings are included in the cost of your banner ad.
Do my customers read the Albuquerque Journal online?
Readers of the Albuquerque Journal online come from all walks of life, but closely resemble web demographics as a whole. They are from mid-to upper-income households, aged 35+ years, and have a college education. Any business can benefit from customers like those!
Sponsorships- Banners- Links
FAQ- Terms- Definitions- Top of Page
Definition of Terms:
Ad Banner - Graphic which contains advertising message and appears at the top and/ or bottom of an Albuquerque Journal online web page. Contains a hyperlink to the advertiser's bridge or home page.Web Site - A collection of world wide web pages belonging to a single business, person, organization, etc. The pages are connected via the use of hyperlinks to each other as well as to other web sites.
Browser - A graphical software program which acts as an interface between the user and the world wide web (Netscape, for example)
Bridge Page - Advertising page which contains advertiser's local ad information. Hyperlinked to home page of advertiser's parent company or merchandise supplier. An example would be a local tire store such as Goodyear which lists local location and sale information as well as a link to the manufacturer's homepage. See also "Home Page".
CPM- Cost per thousand.
Home Page - The primary page of any particular site, usually the first page seen when visiting a site
Hyperlink - a word, phrase, or image connected to another world wide web file location using HTML coding. When clicked on, a hyperlink connects the browser to the coded file.
HTML- Hypertext markup language - text coding for web pages, defines structure and interactive features of the page.
Images, gif, and jpeg - computer image file formats compatible with world wide web coding.
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FAQ- Terms- Definitions- Top of Page
Terms and Guidelines:
All rates are non-commissionable.No cash discount allowed. Advertiser may be billed for an ad only if credit has been approved. Otherwise, all ads are on a cash with copy basis. A 1.5% per month late charge will be assessed on the unpaid balance of all accounts not paid within 30 days.
The publisher reserves the right to revise advertising rates at any time upon 30 days notice.
The Publisher reserves the right to approve subject matter, wording, form, illustration and typography of all advertising.
Advertisers assume all liability for all content of advertisements published.
Requests for position are granted when possible, but not guaranteed. Publisher will not be held liable for unfulfilled position requests.
Group ads sold through a third party will not be accepted. 900 number or 800 number referring to 900 number with charges will not be accepted.
Political advertisements: All political ads must be prepaid and have the words "Paid Political Advertising" set at the top of the ad banner and on all pages hosted by the Albuquerque Journal online. The ad must carry the name of the individual ororganization placing the ad or ads required by the Federal Political Statements Act of 1944.
Liability for error shall not exceed the cost of space occupied by error (not the space of the entire ad) and will be prorated to the number of days the error was present as compared to the total billing period. Publisher is not liable for inadvertent deletions or failure to publish advertisements.
No allowance is made for errors which do not materially affect the value of the advertisement.
Publisher reserves the right to cancel any advertisement at anytime.
Advertisements canceled after deadline are subject to a late cancellation charge equal to 50% of the cost of the advertisement.
Composition charges will be incurred if changes to advertisement are requested other than corrections or minor weekly modifications.
Sponsorships- Banners- Links
FAQ- Terms- Definitions- Top of Page