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6:45am -- Great Moments in Marketing PDF Print E-mail

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Written by Bruce Daniels - ABQnewsSeeker   
Friday, 17 November 2006
Run on Sony's PS3 reminds us of the Oklahoma land rush.

Are you a Boomer, whipping the old buckboard to beat all the people at the counters of Best Buy, Circuit City, Wal-Mart or Target? Or a Sooner, slipping into line hours, even days, in advance before the midnight sale of Sony's new PlayStation3 ?

Here's how some folks around Albuquerque did it, according to this morning's story by Susan Stiger in the Albuquerque Journal .

Some folks who waited in line with cots or sleeping bags or folding chairs went away happy minutes after midnight, clutching the latest gizmo to come down the pike (don't they know there'll be an even more awesome gizmo at this time next year?). Or letting the cash register ring in their head about obscene profits to be made on eBay?

At least things were pretty calm in our civilized state. There were reports of clashes elsewhere (linked on Drudge), as Sony's marketing geniuses unveiled their marvelous machine thoughout the world.

It reminds us of those fans who lined up for days and weeks outside Yankee Stadium back in the '50s waiting for those World Series tickets to go on sale (now it's all done online, so unveiling a new PS3 at an actual retail outlet is a tangible, physical way to engage in the Religion of Commerce).

As we noted above, it's a vivid reminder of the Oklahoma Land Rush of 1889 and the great American pastime of getting there first.  

 

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