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This Sept. 26, 2014 photo shows Nacho Cheese flavored Doritos in Philadelphia. "Artificial and natural flavors" have become ubiquitous terms on food labels, helping create vivid tastes that would otherwise be lost in mass production. As the science behind them advances, however, some are calling for greater transparency about their safety and ingredients. (AP Photo/Matt Rourke)

Flavors fuel food industry, but remain a mystery

They help give Coke its distinctive bite and Doritos its cheesy kick. But the artificial and natural flavors used to rev up the taste of processed foods remain a mystery to most Americans.