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Bighorns get reinforcements
FASHION, SURE, BUT PERFORMANCE IS TOPS Bodrug Takes Red Bull Butter Cup With spring coming, dress right for hitting the trail Game and Fish pushing OHV compliance Stay warm, dry at night, even in cold and damp |
Thursday, March 17, 2011
Fashion, sure, but performance is tops
From Journal Reports
Let's face it: In a city with more than 300 days of sunshine a year — and let's not forget wind and the nasty stuff it sends flying around — sunglasses are more than just a fashion statement.
For anyone who's into outdoor recreation in Albuquerque or, for that matter, most of New Mexico, the proper eyewear is essential.
Ryders, one of the top designers of performance eyewear for runners, bikers and other outdoors enthusiasts, just announced a new spring line that is not only technically proficient but also affordable.
To celebrate its 25th anniversary, the company has released 25 new styles that incorporate premium lens technology, cutting-edge design, performance features and a broad color palette. Almost all styles retail for less than $60, and no styles are priced above $90.
"For the 2011 casual line, my designs combine classic shapes with a modern twist," product designer Jeff Blair said. "The styles are chunkier, more angular and have a laid-back feel. We want people to sport their shades even on cloudy days because they feel so good in them."
Two examples of this sport design philosophy are the versatile Tweaker SL and Caliber. Both are aggressive, angular styles that have received rave reviews from runners, road cyclists and mountain bikers alike.
These styles feature semi-rimless, lightweight frames with hydrophilic temple tips and nose pads. Some models are available with polarized photochromic, photochromic and interchangeable lens technologies.
Ryders Eyewear is based in North Vancouver, British Columbia. Its products are available at many cycling and outdoors gear shops in Albuquerque and Santa Fe.
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