A new conservative public policy group this week began airing radio and TV ads in New Mexico as part of an initiative to shape public debate heading into the next election.
The group – called GOAL – aims to educate and mobilize New Mexicans about conservative causes and will focus especially on economics and job creation. Its new radio ad takes aim at the federal government protecting the lesser prairie chicken at what GOAL says is at the expense of New Mexico jobs.
Jason Heffley, a former staffer for Rep. Steve Pearce, R-N.M., is the organization’s executive director. He told the Journal on Tuesday that in addition to airing policy ads, GOAL will host public events and other activities to inform New Mexicans about conservative issues and priorities.
Heffley said the organization is in part a response to the Obama for America campaign, which effectively informed and mobilized Democrats in the run-up to the 2012 election campaign.
Mark Murphy, president of Strata Production Co. in Roswell – a small oil and gas firm – is on the GOAL board of directors. He said the group will likely form a corresponding political action committee before the next election to help finance political campaigns that align with GOAL’s priorities.
— This article appeared on page C01 of the Albuquerque Journal
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