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New Mexico Native To Star on Reality Series 'Real Housewives of Beverly Hills'

By Rick Nathanson
Copyright © 2010 Albuquerque Journal
Journal Staff Writer

          Albuquerque native Adrienne Maloof is about to get real — as in Bravo TV's "Real Housewives of Beverly Hills."
        Maloof, 49, has been named as one of the cast members of the newest edition in Bravo's "Real Housewives" reality TV franchise.
        The Beverly Hills show, which debuts Oct. 14, follows six of Beverly Hills' affluent, pampered and privileged women, all heiresses and entrepreneurs, letting the drama unfold amid gleaming mansions, shiny jewelry, fanciful outings to Rodeo Drive and other accoutrements of a lavish lifestyle, according to the Bravo website.
        The show's producers, who have already begun a promotions blitz, say the cast members will "deliver the star power and the drama."
        Maloof and her brothers, George Jr., Joe, Gavin and Phil, are the children of Colleen and the late George J. Maloof Sr., who operated a Coors beer distributorship in New Mexico, the original source of the family's wealth.
        The Maloof family's sports and entertainment holdings now include the Sacramento Kings basketball team; the Palms Casino Resort in Las Vegas, Nev.; Sweeping Palms Entertainment, which produces film, television and music projects; and the Maloof Money Cup, the world's largest skateboard competition.
        Adrienne Maloof was one of the nation's top-ranked youth tennis players and later earned a full scholarship to play tennis at the University of New Mexico. She graduated with a bachelor's degree in political science but had a knack for marketing and promotions.
        She has controlled much of the Maloof Co.'s marketing operations for more than 20 years and is credited with making the Sacramento Kings one of the most recognized NBA franchises and turning the Palms Casino and Resort into a destination on the celebrity circuit.
        Maloof moved to Beverly Hills 15 years ago and has championed a number of charitable organizations and causes including the School On Wheels program, the Good News Foundation, and the Camp Kindness program that works with the Sacramento SPCA to provide education and resources for economically disadvantaged youths to care for their pets.
        She is married to prominent Beverly Hills plastic surgeon Dr. Paul Nassif and they have three young sons.
        The other cast members of "The Real Housewives of Beverly Hills" are Taylor Armstrong, wife of venture capitalist Russell Armstrong; Camille Grammer, soon-to-be ex-wife of actor Kelsey Grammer; Lisa VanderPump, a transplanted British restaurateur and designer; and Kim and Kyle Richards, former child stars and aunts of Paris and Nicky Hilton.

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