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Zozobra now has own emoji

SANTA FE, N.M. — A New York-based company that has released several New Mexico-inspired emojis has added some gloom to its Land of Enchantment collection.

Brooklyn’s Emoji Fame has added two Zozobra-themed characters to its New Mexico “sticker pack” that are already available for free to Apple users and will be coming to the Google Play store within two weeks, a press release from Zozobra organizers said Wednesday.

Zozobra, or Old Man Gloom, was a creation of Santa Fe artist Will Shuster in 1924. It expanded to a community celebration, in which residents symbolically sent their cares and worries up in smoke.

One sticker features Old Man Gloom’s face with a text bubble saying, “It’s lit,” while the other is an animation of the marionette going up in flames. They can be found on Apple’s App Store by searching for “New Mexico sticker pack.”

Emoji Fame is co-founded by Gavin Rhodes, who grew up in Placitas.

Ray Sandoval, Zozobra’s event chairman, said Zozobra has given people a way to express themselves and get rid of their gloom for years. “In his own way, Zozobra has served as an emoticon since his beginnings, long before the term was even coined,” Sandoval said in a statement.

Emoji Fame launched its New Mexico sticker pack in December. Some of the other emojis in the collection include a tortilla, red and green chiles, jars of salsa and hot air balloons.