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Interactive fiction: UNM student raises $1M for multimedia storytelling project

Clay Space

The film and TV industry moves quickly, and filmmakers are trying new ways to capture audiences’ attention.

Albuquerque resident Clay Space is on the cusp of something great with his latest project with ShadMeister Productions.

Space, a University of New Mexico student, thought outside the box to raise money for the project, “Back to Earth.”

Instead of going the usual crowdfunding route, such as Indiegogo or Kickstarter, Space raised more than $1 million in bitcoin in less than 48 hours to fund a multiplatform storytelling project designed to entertain and engage its audience through film, graphic novels, an alternate reality game, blog, mobile apps and other media.

“The idea arose from me noticing how difficult it is to fund projects,” Space says. “What I wanted to do is find a way to incentivize people to participate in crowdfunding. They can earn money from participating in it.”

Back to Earth Productions was founded for the fundraising. It will produce interactive fiction, also known as transmedia storytelling.

“The goal of ‘Back to Earth’ is to entertain a wide audience to new people,” Space says. “We believe the project has a little something for everyone because you can enjoy a piece of it, like the web series or mobile game.”

Shad Adair

Space is working with Shad Adair, who will be producing the project.

Adair says the project is close so signing a sci-fi director.

“Once we secure the contract with the director, it will all move forward,” Adair says. “The great part about this is that we’re going to keep it in New Mexico. The supporting cast and crew will all be a New Mexico True production.”

Adair and Space plan to begin principal photography in late summer or early fall.

“We’ve been in pre-production for about a year getting the plan together,” Space says. “It’s the first time we’ve done a project like this. It’s been about putting the right people in the right place. This is a recipe that has been working out well.”

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