The Pit's next look: Dreamstyle Remodeling selects signage design - Albuquerque Journal

The Pit’s next look: Dreamstyle Remodeling selects signage design

The name is Dreamstyle Arena.

But there is no mistaking that it is still the Pit.

Larry Chavez, CEO of Dreamstyle Remodeling who owns the naming rights to the iconic 51-year-old University of New Mexico basketball arena and the UNM’s football stadium, unveiled Thursday the design concept he will implement for signage inside and outside the arena and stadium.

The Pit, officially named Dreamstyle Arena, will have new signage later this summer. The concept for exterior and interior signage was announced Thursday (June 15) by Dreamstyle Remodeling owner and CEO Larry Chavez after several weeks of fan input. (Image courtesy Dreamstyle Remodeling)

Signage for Dreamstyle Stadium should be installed by Aug. 1 and for Dreamstyle Arena by Sept. 1, including interior signage, Chavez said. At that time, the old “WisePies Arena aka The Pit” signage will be removed.

After several weeks of fan input on the design concepts, Chavez chose to go with signage that utilizes not only his company’s logo — he is, after all, paying $10 million to UNM over the next 10 years, $9 million of which goes to athletics — as well as a very distinct black shield with “The Pit” in large cherry letters and “Est. 1966” in smaller, silver lettering underneath.

“While we were inviting input, we didn’t necessarily anticipate going with the majority vote for the signage,” Chavez said in a media release. “But all the feedback and justification from the community for the winning concept convinced us it was definitely the best choice.”

The concept the fans wanted most was the one Chavez and his team decided was best as well.

The shield, as opposed to several other concepts that didn’t have one, also provides for a ready made logo-type icon that can be used on additional signage, posters, social media accounts or T-shirts. In fact, in the contract Chavez signed with Learfield Sports, on behalf of UNM, for the naming rights, there is a clause that stipulates logos will be put on the shirts for ushers in the Pit.

While several designs put out for public feedback included 15-foot tall, vertical monument sign concepts that received positive feedback, the final call was for a concept that includes a more horizontal monument statue to be constructed on the corner of University and Avenida Cesar Chavez that incorporates the Pit shield.

“We really liked all the concepts, so it was a great help having the community and fans help us to choose concept number one,” Chavez said. “Their feedback was overwhelmingly positive, and we know the signage is going to look fantastic.”

Dreamstyle and the design team at Albuquerque-based K2MD came up with six concept packages about a month ago and invited the public to provide feedback through the company’s website.

Among the community responses provided by Dreamstyle:

• “The shield has good versatility and is a strong mark.”

• “I like concept #1 the best. I appreciate that it incorporates ‘The Pit’ prominently in the design. I also like the shield-like shape of The Pit title. Its appearance is clean and timeless and has a kind of classic, academic-type elegance that will retain its appeal for years to come.”

• “Thanks for including the community in your choice.”

• “From a photographic standpoint this concept will pop with any photographs taken. The black and silver ‘Pit Shield’ is the best view and memorable.”

• “I LOVE #1. The others look too simple and too much like the directional signage on campus, so they don’t look distinct to athletics or do the building justice. Thanks for asking for input!”

• “Great job honoring the heritage and name of the pit! This will go over much better in the community.”

• “I’m an UNM alum who was on campus when The PIT opened. All of us appreciate that you are giving us a voice in how The Pit is signed. I prefer Concept # 1.”

Home » Sports » College » Men's basketball » The Pit’s next look: Dreamstyle Remodeling selects signage design

Insert Question Legislature form in Legis only stories

Albuquerque Journal and its reporters are committed to telling the stories of our community.

• Do you have a question you want someone to try to answer for you? Do you have a bright spot you want to share?
   We want to hear from you. Please email

taboola desktop

ABQjournal can get you answers in all pages


Questions about the Legislature?
Albuquerque Journal can get you answers
Email addresses are used solely for verification and to speed the verification process for repeat questioners.
Isotopes manager Lopez can toast to a career milestone
ABQnews Seeker
Veteran manager gets 1,000th career victory ... Veteran manager gets 1,000th career victory with the Isotopes on Sunday, days after getting loss 1,000 as well.
Photos: Isotopes take on Sugar Land during Mariachis Night ...
ABQnews Seeker
Track and field: Lobos send a dozen to NCAA ...
ABQnews Seeker
Twelve athletes from the New Mexico ... Twelve athletes from the New Mexico track and field team have made, in total, 15 qualifying marks for the NCAA Outdoor Track and Field ...
UNM women's basketball adds Gonzaga to this season's schedule
ABQnews Seeker
UNM will take on powerhouse Gonzaga ... UNM will take on powerhouse Gonzaga in a pre-conference matchup this season in Spokane, Washington. It will be the opener of a home-and-home series ...
Pro golf's feud is over; Notah Begay III weighs ...
ABQnews Seeker
Begay, 50, checked his email to ... Begay, 50, checked his email to make sure it was real — "I actually thought, 'is it April Fools Day?'" — and sure enough, ...
Florida official says migrants flown to California went willingly, ...
ABQnews Seeker
Asylum-seekers, mostly from Colombia and Venezuela, ... Asylum-seekers, mostly from Colombia and Venezuela, had been picked up in El Paso, Texas, taken to New Mexico and then put on charter flights ...
Michael J. Sheehan legacy: Archbishop took over in Santa ...
ABQnews Seeker
Archbishop Emeritus Michael J. Sheehan, who ... Archbishop Emeritus Michael J. Sheehan, who died earlier this week, took reins of Archdiocese of Santa Fe at crisis point and led for the ...
Nine in New Mexico and Texas accused of operating ...
ABQnews Seeker
Members of the ring allegedly picked ... Members of the ring allegedly picked up undocumented immigrants in Doña Ana County and El Paso County, Texas, and drove them north, often to ...
US House panel investigates ties between US Interior secretary, ...
ABQnews Seeker
Republican members of the U.S. House ... Republican members of the U.S. House Committee on Natural Resources are raising concerns about ties between Interior Secretary Deb Haaland and an Indigenous group ...