ALBUQUERQUE, N.M. — Albuquerque’s genetic horse-testing startup EquiSeq trotted into the center of this month’s edition of the Painted Horse Journal, a national magazine produced by the country’s second-largest horse association.
In the horse industry, that’s the equivalent of hitting the mainstream. The journal is produced by the American Painted Horse Association, which boasts 50,000 members, second only to the American Quarter Horse Association.
The magazine has 10,000 subscribers and a total of about 30,000 readers. But those are prime industry movers and shakers, including trainers and breeders who manage horses to maximize potential, said Jessica Hein, Paint Horse Journal editor.