ABQ startup will pay you to watch ads

Eighteen years in advertising turned Adam Greenhood into a true mad man, and now he’s paying for it.

Starting today, Greenhood will pay any New Mexico consumer 50 cents for every 30-second ad they watch on smartphones or mobile devices. Greenhood calls it “Paid Attention,” and advertisers and investors are getting on board.

Ten marketers are participating in a five-month beta test that Greenhood’s new startup, AdWallet LLC, launched on Tuesday. Since January, Angel investors have pumped $750,000 into the company.

AdWallet LLC founder and CEO Adam Greenhood.
Courtesy of Adwallet

Anybody with a New Mexico phone number or zip code can now log onto AdWallet.com to download a user app. After answering a few questions to match users with commercials most likely to appeal to them, ads will start flowing via text messages. If users watch a commercial, accurately answer a question to make sure they paid attention and rate the commercial, 50 cents is automatically credited to their account.

After accumulating $10 in credits, users can transfer the earnings to their bank account, exchange it for a gift card or donate it to a charity. If they share the ad on social media, they earn another 25 cents.

“AdWallet has created something to guarantee true engagement with consumers,” said Michelle Laskowski, marketing director for AdWallet customer MVD Express. “We jumped right on it, because it really turns the tables in terms of how we advertise.”

Greenhood said it’s the next logical step to get consumer attention.

“I thought, rather than ask people to pay attention, what if we paid them for it?” Greenhood said. “Nobody pays attention to ads, not even me. If I’m skipping ads, how can we expect anyone else to do anything different?”

Greenhood’s Eureka! moment came last November after some of his clients at the Albuquerque advertising firm where he worked complained to him about their results. He grumbled about it at home, prompting his wife to ask if he couldn’t pay people pay for their attention. That got the light bulbs burning.

The company is now rolling out a $250,000 billboard and media campaign to get local users to download the app.

Guaranteed, targeted engagement has marketers hyped. An advertiser pays $1 if a user watches an ad but nothing if they don’t. Fifty cents is for AdWallet, 50 cents for users.

“To specifically target key demographics and then measure people’s views, impressions and overall engagement is very exciting,” said AdWallet client Erin Killion of the K2MD ad agency. “With hyper targeting, we can be sure we’re not wasting our clients’ money.”

Marketing campaigns must start with a minimum of 250 user engagements, or a $250 budget, but can go as high as a company wants. With traditional digital campaigns, the same $250 might blanket 1,000 potential consumers, but only a fraction of them would actually watch the ad, Greenhood said.

Very large campaigns are eligible for a 15 percent AdWallet discount.

The company is donating 20,000 free user engagements during the beta period to three nonprofits, valued at $20,000 each for Big Brothers Big Sisters of America, Storehouse New Mexico, and Make a Wish.

Nonprofits can sign up for AdWallet listing to allow users to donate earnings to them, and any marketer can launch their own advertising campaigns through the AdWallet website.

Share Your Story

Nativo Sponsored Content

Ad Tango


taboola desktop

MORE ARTICLES LIKE THIS

1
ABQ vet helps rhinos in South Africa
ABQnews Seeker
Poachers are killing animals in unprecedented ... Poachers are killing animals in unprecedented numbers
2
Hatch vaulted New Mexico chile to the national stage
ABQnews Seeker
The sound echoes like drums across ... The sound echoes like drums across the field, as green chile peppers – thick, ripe and heav ...
3
Belen tracks down causes of massive water losses
ABQnews Seeker
Consultant's study blames faulty city systems, ... Consultant's study blames faulty city systems, aging infrastructure
4
Courage and compassion hallmarks of vet's life
ABQnews Seeker
Jose Quintero risked his life to ... Jose Quintero risked his life to fashion an American flag in WWII, helped others at home
5
ABQ water utility to serve Intel expansion
ABQnews Seeker
Company will reimburse $1 million design ... Company will reimburse $1 million design expense, pay for infrastructure
6
Eco-friendly upgrades coming to Sunport
ABQnews Seeker
Zero-emissions passenger shuttle buses among uses ... Zero-emissions passenger shuttle buses among uses of federal money
7
141 mph on Coal, a too-short arrow, US 550 ...
ABQnews Seeker
NMDOT awaiting funding for US 550 ... NMDOT awaiting funding for US 550 fix
8
Chimayó chile a symbol of the Southwest
ABQnews Seeker
Along the rugged foothills of the ... Along the rugged foothills of the Sangre de Cristo mountains is a crescent-shaped valley, carved wit ...
9
MAS Charter School founder ignites 'love of learning'
ABQnews Seeker
Structure, hard work keys to success ... Structure, hard work keys to success with kids born into poverty
10
Work aims to uncover history of boarding school burial ...
Albuquerque News
City officials acknowledge pain caused by ... City officials acknowledge pain caused by federal boarding school policies