ALBUQUERQUE, N.M. — Nusenda Credit Union members can now climb on the UNM bandwagon by swiping a Lobo Louie credit or debit card.
Nusenda, in partnership with the University of New Mexico, this week released a series of UNM-themed Visa credit and debit cards, as well as checks targeting alums and current students.
The new cards showcase several designs, including UNM’s new interlocked-letter logo and a vintage Lobo Louie image. Members can also opt for checks that feature four rotating UNM images.
“We know that there’s a lot to love about UNM — from its top-rated engineering, medical, law, and liberal arts colleges to stellar student-athletes,” Terry Laudick, CEO of Nusenda Credit Union, said in statement. “UNM is an essential educational partner in our hometown of Albuquerque, and the state of New Mexico, and we’re proud to be their partner in student success.”
UNM is Nusenda’s only co-branding relationship for debit- and credit-card programs.
Representatives from UNM and Nusenda did not respond to requests for comment on whether royalties or fees will be paid to the university for use of its logo.
Brad Hutchins, UNM deputy athletic director for external operations said, “Nusenda Credit Union is a great partner with our university, and this collaboration provides their members an opportunity to showcase their Lobo pride each and every day.”
Nusenda, with 175,000 member-owners statewide and $1.8 billion in assets, said it’s also teaming with UNM to help students become more financially savvy. Efforts include an online financial library and podcasts covering a wide variety of topics, from auto financing to student debt. Nusenda also launched a first-in-the-nation, microloan program in 2013 for students that have emergency funding needs due to unexpected life emergencies, helping them finish their degrees and build a credit history.
According to a Nusenda spokeswoman, the partnership is an extension of the strong relationship the credit union has been building with UNM for almost 40 years: it sponsors UNM’s campus Wi-Fi network, has a branch on campus and conducts financial capability presentations at new-student orientations.