The event on Oct. 28 will feature 18 breweries from the Land of Enchantment offering never-before-poured brews. Recent 2017 Great American Beer Festival gold and bronze winners Marble Brewery and bronze medal winner Boxing Bear Brewing Co. will be part of the event. Other participating breweries, including some that have won medals at past GABF competitions, are Bosque Brewing Co., Duel Brewing, La Cumbre Brewing Co., Ponderosa Brewing Co., Quarter Celtic Brewpub, Red Door Brewing Co., Rio Bravo Brewing Co., Rowley Farmhouse Ales, Santa Fe Brewing Co., Sidetrack Brewing Co., Steel Bender Brewyard, Taos Mesa Brewing Co., Three Rivers Brewery, Tractor Brewing Co., Turtle Mountain Brewing Co. and Bow & Arrow Brewing Co., which is hosting the event.
“It’s going to be like a movie debut theme,” said John Gozigian, executive director of the New Mexico Brewers Guild. “That’s why we call it the Beer Premiere. We’re encouraging people to dress up like movie stars or their favorite characters from movies and stuff like that. We’re going to have several different pouring stations. We’re going to be pouring brand-new, never-released beers from 18 different breweries. … They are sending one-offs, beers that have never been poured before, so that’s really cool.”
A red carpet with a backdrop of the event’s sponsors will greet guests as they enter the event.
“It’s just going to be a lot of fun, and it’s small,” Gozigian said. “We’re probably going to sell about 200 tickets. It’s very different from the big festivals that people go to. You’re going to get a nice footed goblet with the Brewers Guild logo on it that you’ll get to keep. That’s what you’ll really be using for tasting. You also get a free fill of that goblet, one fill that’s included in the ticket price of $25. And it’s an event that all the brewery people come to, so there will be brewers from all these breweries.”
The intimate setting allows the public to talk to brewers about their beers and find out more about their breweries.
“It’s a cool opportunity in a small sort of intimate setting for people that want to try beers that nobody’s had before and have direct access to brewers in a more relaxed way,” Gozigian said. “You go to a festival, you wait in line and sample it. You really don’t talk to the brewers because they’re waiting to serve the next person. And this way, you can just kind of mingle with them. They can tell about what they’re serving. You can get a little more in-depth information about that beer in particular. They can converse with you in a relaxed way instead of feeling they’ve got to move it along to the next person.”