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Long-discussed DeAnza redevelopment launches this week

ALBUQUERQUE, N.M. — Ground will be officially broken Wednesday afternoon for the DeAnza Motor Lodge redevelopment project on Central Avenue.

City and county officials will be on hand at 1 p.m. to launch the long-awaited redevelopment effort, which has been in the works for years. Joining Mayor Richard J. Berry and Mayor-Elect Tim Keller will be city and county commissioners, the redevelopment team and dozens of business owners and residents from the Nob Hill area.

Practically everything now standing will be demolished and rebuilt as a hotel, apartments, a restaurant with rooftop seating, and office and retail spaces for lease, members of the development team said in July at an event in which they previewed renderings of the first phase of the project.

An artist’s rendering of the redevelopment of the DeAnza Motor Lodge, which will feature modern touches and elements of its retro past.

Key development partners are TLC Plumbing and Utility and HB Construciton.

As proposed, the $8.2 million project would involve tearing down and rebuilding dilapidated buildings on the 2.3-acre site, which is located at 4301 Central NE. Construction of a mix of one- and multi-story buildings will evoke a Pueblo look, preserving Zuni murals and other retro elements. The project is a public/private partnership between the city of Albuquerque’s Metropolitan Redevelopment Agency and Anthea @ Nob Hill LLC, the investment group that the city has teamed with.

The building, long dormant and deteriorating, has defied attempts at redevelopment, despite its prime spot along Central Avenue.

The city bought the De Anza in 2003 for $891,000. The motel was built in the 1930s.

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