ALBUQUERQUE, N.M. — A new golf and entertainment venue is proposed for a vacant 20-acre site on Balloon Fiesta Parkway.
BigShots Golf is a project from unnamed developers, who have their eyes on a plot of land owned by the Martinez family of MCT Inc., said Anthony Johnson of Pegasus Retail, the developers’ representative.
At this point, mum’s the word on the names of the development team members, but Johnson said “it is a very well-known group” of Albuquerque investors who are long-time clients of his firm. The Martinez family will have a ground lease with the BigShots Golf licensee, said Johnson, who estimated construction costs in the $20 million range and the creation of 350-400 jobs to staff the golf/entertainment complex envisioned for Balloon Fiesta Parkway between San Mateo and Pan American Freeway NE.
The developers of the climate-controlled facility still must go through city and county planning and permitting. The venue is expected to have indoor driving bays to rent by the hour, a sports-themed restaurant, an outdoor dining area and a putting course, said Johnson. Also, a builder must be selected before construction can begin in 2018 and be completed by the fall, and Johnson will be looking to line up restaurant and retail operators as tenants.
Johnson said the concept of BigShots Golf isn’t new as there are similar venues in cities such as Chicago, New York, Phoenix and Atlanta.
While the traditional golf game has declined, driving ranges and golf entertainment centers have seen a revenue growth of 3 percent annually between 2011 and 2016, according to IBISWorld.
The company’s report stated that “time-strapped individuals” were now looking for more convenient ways to play golf.
That fits with the BigShots approach, which seeks to appeal to golfers and non-golfers alike. The golf/entertainment center will be open year-round with TVs, music, arcade games, and meeting rooms with food and drink, said Johnson.