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Jane takes a turn on scotch bottles

It’s not the alcohol: The striding figure on some bottles of Johnnie Walker will be Jane Walker.

Liquor maker Diageo says it plans to roll out bottles this month for a limited run. Diageo says it’s the first time in the brand’s nearly 200-year history that the logo has been depicted as a woman.

It’s the latest gender change for a famous pitch figure: KFC has been airing commercials with country star Reba McEntire playing Col. Sanders. And Brawny briefly sold paper towels with a woman in a plaid shirt.

Diageo PLC says the Jane Walker edition is its way of putting the spotlight on gender equality and women’s achievements.