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Volatility hits national craft brewery market


Bombs Away Beer Co. of Albuquerque opened its doors last year. (Roberto E. Rosales/Journal)

ALBUQUERQUE, N.M. — A record number of breweries opened or went out of business in 2017, according to national statistics released by the Brewers Association.

An estimated 997 new breweries opened, and 165 closed, the Colorado-based craft beer trade group announced last week. Both are highs since the American beer industry was jolted by the birth of craft beer in the late 1970s.

In New Mexico, 10 breweries opened and three closed in 2017, according to John Gozigian, executive director of the New Mexico Brewers Guild. The state currently has 69 breweries with at least 13 more planned.

The country had 6,266 breweries in 2017, the association said — a stark contrast to just 10 years ago, when the nation had about 1,500 breweries.

A decade ago, New Mexico had 19 breweries, according to Gozigian.

Brewers Association chief economist Bart Watson said the nationwide volatility is “a natural function of a maturing industry.”

With 2,500 more breweries planned, he said, the industry is likely to see more fluctuation.

“It’s a competitive marketplace,” he said. “I think we’re going to continue to see that closings number continue to rise.”

But Watson described the state of craft beer as fundamentally strong, driven in part by the growth of the smallest breweries.

Craft beer nudged upward to 12.7 percent of the American beer industry; for the past two years, it was 12.1 percent. As recently as 2013, it was still less than 8 percent.

Craft beer also grew 5 percent in 2017 in terms of overall volume — a slowdown from the previous year. In 2016, craft beer volume grew 6.2 percent, which ended a six-year run of double-digit annual growth.

Gozigian said New Mexico’s craft beer volume is on track to grow from 111,000 barrels in 2016 to 130,000 barrels by the end of this year.

The combination of more breweries opening and slowing growth led to an industry crash in the late 1990s, but Watson said craft beer is girded against a similar outcome in the coming years.

“The fundamental demand for craft beer is stronger than it was back then,” he said. “The affinity of the brands the brewers have built is stronger than back then.”

Also, he said, while larger regional brewers struggle to stand out on crowded store shelves, smaller brewers have thrived — and will continue to do so — by selling beer directly to consumers in brewery taprooms.

The Brewers Association once set a goal of craft beer commanding 20 percent of the industry by 2020, an idea from which it retreated last year. Watson said the goal “was always aspirational.” The biggest reason that it won’t be met, he said, is simple: acquisitions.

Any brewery with more than 25 percent ownership by a big beer company does not qualify under the Brewers Association’s definition of a “craft brewer.” Therefore, breweries that once figured into the statistics — such as Lagunitas, Ballast Point, Founders and 14 breweries owned by Anheuser-Busch and Miller — no longer do.



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