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On air: Duo Sofi Tukker gets a boost from Apple’s use of songs in ads

Tucker Halpern is not used to hearing his music on the TV.

His songs are heard often as the music playing in many Apple product commercials.

As a member of the electronic dance music duo Sofi Tukker, he hopes that excitement never ceases.

“I was working on a few musical games the other day,” Halpern says in a recent interview. “I looked up a couple times, and the iPhone Red commercial was on. I knew my voice was there, and I got really excited. I hope we never get used to it.”

Halpern and Sophie Hawley-Weld make up the duo – which has quickly become one of the hottest bands in music.

The duo’s relationship with Apple began when the song “Drinkee” was featured in an Apple Watch ad in 2015. It quickly raced to more than 20 million Spotify streams and garnered a Grammy nomination for best dance recording.

Since then, a few more Sofi Tukker songs have been in Apple commercials. It’s single “Best Friend” was featured in the Apple iPhone X commercial in 2017.

And this year, its single “Batshit” is featured in the Apple iPhone Red commercial.

It’s also the first song to feature Halpern’s vocals.

“On ‘Batshit,’ we were having so much fun,” Halpern says. “We were in the studio with Jon Hume, and he really understands our sound and our humor. We were goofing off and having fun. Initially, Sophie was taking the vocals.”

Hawley-Weld chimes in.

“Because the song turned into this goofy thing, we thought, ‘What if we put Tucker in as the vocalist?’ It was something very different,” Hawley-Weld says.

The two have been touring nonstop for nearly a year and try to get in rest whenever they can.

The pair agree that they “love touring so much that it’s hard to sleep sometimes.”

The current tour has seen many sold-out dates – something that still humbles the pair.

“I don’t think we will ever get used to the attention,” Hawley-Weld says.

Sofi Tukker also released a full-length album, “Treehouse,” on April 13.

The pair worked on it for a couple of years, not realizing that it was going to be an album.

“It’s a lot of trial and error,” Hawley-Weld says of the process. “We were just having fun playing shows and writing songs. At a certain point, this collection of songs felt cohesive. We are also wary of over-editing the music. We want flaws in our music and try not to clean it up too much to where it sounds fake.”



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