SANTA FE, N.M. — Last weekend’s International Folk Art Market in Santa Fe sold $3.3 million worth of art, the most in the market’s 15-year history.
That’s up by $200,000 from last year.
Market CEO Jeff Snell said he credits efforts to attract market-goers from a variety of angles with the success.
“If you are a collector, we provided a spotlight on the craft that is held up as best of its kind. If you are a fan of social enterprise, we put a spotlight on those stories. If you’re a fan of women’s economic opportunity or social justice or even environmental impact, there are so many ways of capturing those stories,” Snell said. “I think we did a better job this year of holding up those stories.”