Albuquerque’s rough and tumble sweetheart Holly Holm is helping launch her brother’s Blue Clover vodka in Albuquerque.
Her brother Weston Holm recently ventured into distilling and opened Blue Clover microdistillery in Scottsdale, Ariz. Blue Clover has rolled out its vodka but there are bigger plans to make gin and whiskey in the future.
Blue Clover vodka is made from corn. The vodka has a subtle sweetness that comes from the corn.
“It stems from corn so it means it’s gluten free and all those lovely things for people who might have those concerns,” said Katixa M. Mercier, sales representative for distributor Favorite Brands. “And they do a very simple process. They distill it in the traditional methods of vodka distillation from corn and they do a reverse osmosis system with their water… Then it goes through a charcoal filter and straight to the bottle and straight to you.”
Mixed martial arts fighter and former boxer Holly Holm will be at Jubilation Wine & Spirits today to promote Blue Clover vodka.
“We wanted to give it everything we had for the launch and made sure Holly, who is endorsing it and promoting it, is present,” Mercier said. “So we thought what better way to promote a local celeb’s endorsement than with a local partner like Jubilation whose such an institution in Albuquerque. So we are partnering with them and Blue Clover. The always lucky vodka that they call themselves will be there and Holly will be there to sign bottles so if you buy three she will sign one of them. And she’ll also be there to sign photographs and take photos with people.”
The launch event at Jubilation is open to ages 21 and older.
“Holly is a popular girl in this town so this one will be 21 and over only,” Mercier said. “It will definitely be a little bit more organized definitely because we are expecting quite a bit of volume… I recommend lining up early because I’m sure a lot of people will be there to snap a picture with the Albuquerque sweetheart.”
In addition to Jubilation, Blue Clover vodka will be available for purchase at Quarters on Yale SE and Kelly Liquors. Blue Clover vodka also can be found at Gecko’s Nob Hill and Heights locations as well as O’Niell’s Nob Hill and Heights locations.
“After we formally launch it, we will be able to plug it into the favorite watering holes and (UFC) fight watch places,” Mercier said. “Hopefully we will be primed and ready to go and have a lot of Blue Clover sprouting up all over town.”