ALBUQUERQUE, N.M. — Albuquerque-based Boomtime is marketing new social media-based recruiting tools intended to help law enforcement agencies nationwide expand their ranks.
Two new interactive websites and apps went live in August to boost New Mexico State Police and Bernalillo County Metropolitan Detention Center efforts to connect with a younger generation of potential recruits. Now, the company is using those platforms as a model for other agencies across the country.
“It’s designed to drive a younger generation to learn more about the career opportunities open to them,” said Boomtime marketing strategist Justin Butler. “We’re bringing police into the modern era of communications to meet and connect with people where they are accustomed to interacting today — through social media.”
State Police Captain Jesse Williams said Boomtime’s tools are opening a new channel of communication to help resolve a chronic labor shortage that keeps the force well below the 704 officers authorized by the Legislature.