INDIANAPOLIS, Ind. – Learfield Licensing Partners, the University of New Mexico and Albuquerque’s Rio Bravo Brewing Co. have collaborated to create a UNM-branded beer, “El Lobo Rojo.”
El Lobo Rojo is a classic wheat beer brewed with fresh cherry juice that possesses an ABV of 5.5 percent.
Cherry, a UNM school color, was chosen to be the core component. Randy and Denise Baker, owners of Rio Bravo Brewing, are UNM alumni.
“Rio Bravo Brewing is honored to be part of this collaboration between the University of New Mexico Athletic program in the development and distribution of “El Lobo Rojo,” Denise Baker said in a statement.
Rio Bravo Brewing will hold a tasting and El Lobo Rojo will be available for purchase at its 1912 2nd NW location on Monday. “Lobo Talk” with coach Bob Davie will broadcast live from Rio Bravo Brewing that night.
The beer will be available at Dreamstyle Stadium starting on Nov. 16 for UNM’s football game against Boise State and in Dreamstyle Arena starting on Nov. 16 as well.
“El Lobo Rojo” is not to be confused with “Lobo Red,” the short-lived microbrew collaboration with Kelly’s Brew Pub and Santa Fe Dining that made its debut in the fall of 2017. That beer no longer exists.