ALBUQUERQUE, N.M. — As owners of a Showhomes home staging franchise, Elisa and Brandon Macomber of Santa Fe make a living off their eyes.
Their business depends on their ability to redecorate private residences to make them more appealing to potential buyers. Their revenue has grown each year since they started the franchise in 2016, according to Brandon, and they now employ two individuals in addition to themselves. At a recent Showhomes conference, the couple won several awards including “Fastest Average Sale Time.”
But it is her hearing, not her vision, that Elisa said has colored much of her professional journey. A bout of meningitis as a baby left her with profound hearing loss. Brandon, too, is hearing-impaired, the result of a premature birth and an episode of pneumonia.
“Not being able to talk on the phone has been a huge hindrance in my career, and that drove me to start my own business,” said Elisa in an email (the Macombers provided written responses to questions). “I knew I could help people in so many ways via text and email, and in person, of course.”