Copyright © 2018 Albuquerque Journal
It’s a sentiment shared time and time again at Albuquerque Economic Forum: The city’s business community is often its own worst enemy when it comes to marketing the state.
In conversations with out-of-towners, the temptation is to highlight Albuquerque’s challenges instead of emphasizing its potential. As a result, people are less likely to bring new money into the state and address some of its systemic problems, so the narrative goes.
Three professionals shared their antidote to that mindset at the forum’s breakfast meeting Wednesday. The presenters – Annemarie Ciepiela Henton of Albuquerque Economic Development, Alexis Kerschner Tappan of AKT Communications, and Emily Howard of the Indian Pueblo Cultural Center – asked forum participants to “stop bagging” and “start bragging” about the metropolitan area they call home.
“This is not about saying, ‘Let’s pretend that there’s nothing wrong here,’ ” Henton said in an interview with the Journal. “It’s saying, ‘Let’s be excited about the good things that are happening here.’ Because that feeling of goodwill is going to lead to more donations to important causes, to taking care of the people who need it, and to ensuring that policymakers are making good decisions.”