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ZTrip acquires Yellow Cab license

ALBUQUERQUE, N.M. — A new taxi service named zTrip has acquired Yellow Cab’s New Mexico license.

According to a news release from zTrip, the company has launched a fleet of 20 sedans and 20 minivans in Albuquerque.

Bill George, CEO of WHC Worldwide/zTrip, said five more wheelchair accessible vehicles will be available in the next year.

“Albuquerque’s size was a big factor in our decision to move here,” George said in a phone interview. “We saw the market and felt it was under served.”

George said zTrip is a hybrid between a taxi and ride share service, with the safety of having a licensed, insured driver.

“We also offer a set fare that doesn’t change at 2 a.m. or 2 p.m., good weather or bad,” he said.

The zTrip app service allows immediate or future bookings, with the option of picking the driver. Cutomers can pay with cash, credit card or through the app.

George declined to say how much zTrip paid for Yellow Cab.

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