Delivery alert

There may be an issue with the delivery of your newspaper. This alert will expire at NaN. Click here for more info.

Recover password

Hustler Hollywood opens ABQ store


Hustler Hollywood opened it 28th location on 7017 Menaul Boulevard in the old Beauchamp Jeweler location. (Stephen Montoya/Journal)

ALBUQUERQUE, N.M. — Hustler Hollywood, which markets lingerie and other adult products, opened its 28th location on 7017 Menaul Boulevard in the former Beauchamp Jewelers building recently, with at least one neighbor offering less than a warm welcome.

Hustler mogul Larry Flynt said he will be at the store on Saturday to promote the newest of his retail locations and to meet with the public.

Flynt said in a phone interview that the 7,000-square-foot store will create 15 to 20 jobs. He said he plans to open a few more stores nationwide before the end of the year.

“We’ve been doing these kind of stores for about 20 years, but began expanding three years ago,” Flynt said. “We have a big program now and hope to have 50 more locations in the next 18 months.”

Flynt said he and his business team looked at the numbers and decided that Albuquerque had the right median income to support one of his stores.

“I always liked Albuquerque — it seemed quiet and really subdued,” Flynt said.

Ed Karler, owner of ABQ Gold and Silver, said having Hollywood Hustler move in was “bad, just bad.”

“We know that they are completely legal because it’s just a business and we can’t discriminate, so we just have to live with it,” Karler said.

The city’s planning department says a store cannot have 25 percent or more of its gross floor area devoted to selling or renting adult material, including publications, certain items or devices and other materials that emphasize anatomical areas or specified sexual activities.

Camelina Hart, spokeswoman for the city, said the city has received a complaint about the business but she did not immediately have information about who filed it.

“We sent our inspection team back to the store, and we found that it is under the 25 percent floor space for adult material,” Hart said. “In fact, the store is at 21 percent, so they are well within compliance with the city.”

According to a business description, 75 percent of the store’s floor space is dedicated to clothing, lingerie, bath and body, bikini and bachelorette products.