ALBUQUERQUE, N.M. — Fans of University of New Mexico athletics, and patrons of performing arts and special events at Popejoy Hall will soon be able to purchase tickets using what university administrators say is a more convenient and mobile-friendly online system.
UNM has signed a five-year contract with a new vendor, Irvine, Calif.-based Paciolan, to design a new ticketing, fundraising and marketing software system that will allow for online ticket purchases for athletic venues and Popejoy Hall.
UNM Athletics Director Eddie Nuñez said the new ticketing system will bring easier access to university events.
“This is the area where we heard from our fans,” Nuñez said. “This will provide dynamic ticketing opportunities for our fan base – more conveniences than what exists on our current platform.”
The transaction fees will remain the same, according to officials. Any fees charged to the customer using the online system will be per transaction per ticket sold and will range from $1 to $5 per ticket, based on the face value of the ticket, according to the contract between UNM and Paciolan. Students will not be charged a ticket fee.
The mobile-friendly technology will include “pick-your-own” seat maps, and allow customers to buy tickets, manage accounts and transfer or resell tickets from a smartphone. The program will also allow customers to bypass the will-call window at the event and enter venues by scanning images of their tickets on a smartphone.
Customers can also manage their accounts directly from their mobile devices and transfer or exchange tickets for events they cannot attend.
Season ticket holders renewing or upgrading tickets will have an easy option to sample the view from their seats without making a trip to the venue.
As part of the contract, there are no fixed costs to UNM Athletics or Popejoy Hall for the ticketing system. Athletics and Popejoy will receive point-of-sale hardware, miscellaneous hardware and access management hardware at no cost.
In addition, Athletics Department and Popejoy Hall will receive a $10,000 annual credit to purchase additional software, hardware, professional services and subscription services.
“We look forward to providing The University of New Mexico fans and patrons with a world-class experience,” said Paciolan President and CEO Kim Damron in a statement. “Armed with Paciolan’s personalized solutions, we know UNM will take their growth strategies to the next level and foster an even deeper connection with their vibrant Lobo community.”
UNM staff will have instant access to customer information, including account data, touch points, ticketing and parking information, donation summaries, transaction history and membership levels.
A more efficient ticketing platform with personalized customer service could mean more revenue for the programs, Nuñez said.
“That’s our hope,” he said. “Our hope is to be able to provide easier access to give people a better experience. When we talk about a better fan experience, that includes the moment that they purchase the tickets. We’re looking at every aspect of the program and this is one of the major components to that.”
UNM administrators are looking to complete the transition to the new system by April, according to Nuñez.