The “inclusive” message is designed to remind residents and visitors that the fair is about love, unity and community “to convey the sentiment of cherished memories with friends and family,” according to a news release.
“The fair has always been about building memories and bringing people together,” Expo New Mexico General Manager Dan Mourning said in a statement. “This year’s theme continues to reflect the love that all New Mexicans have for this great state. It is a passion rooted in celebrating New Mexico’s diverse cultures, history, and traditions.”
Recent fair efforts include its award-winning Sensory Station, a quiet respite space for individuals and families with sensory sensitivities, and its Exceptional Rodeo for kids with special needs. The New Mexico State Fair was also one of a handful to host “Out at the Fair,” a full-day welcoming environment for the LGBTQ community, officials said.
“These are just a few reasons why we continue to hold our ranking as one of the top fairs in the country,” Mourning said.
An estimated 504,445 visitors attended last year’s fair.