Now southern New Mexico is looking to cash in on its proximity to the burgeoning extraterrestrial economy with the second annual Las Cruces Space Festival (lcspacefestival.com), set for Sunday through April 13.
Last year’s event was something of a lark, said Alice Carruth, festival organizer, but this year’s space jam is better planned with a week full of activities.
“Last year, with three months, we planned a three-day event and 3,000 people turned out, which was great,” Carruth said. “We came away from it with a lot of lessons. We wanted to give ourselves more time to get more people involved.”