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Fashion helps rescue pets at RR’s Watermelon Mountain Ranch

RIO RANCHO, N.M. — Watermelon Mountain Ranch animal center will have its third annual Fashion and Compassion luncheon and fashion show April 20 at the Marriot Pyramid North in Albuquerque.

WMR is New Mexico’s largest no-kill animal shelter. Proceeds go toward saving the lives of homeless pets in the state.

The event will feature a spring fashion show of adoptable pets accompanied by local celebrities, including Kristen Ann from KRQE-TV, 2018 Chef of the Year Mark White, Isotopes baseball players and Rio Rancho Mayor Gregg Hull.

Sara Heffern, the executive director of WMR, said this is the first year she was able to have local celebrities and leaders in the community be part of the event.

“We are so excited by the support of the public in having these models volunteer their time to help raise money for the animals in our program,” Heffern said.

Hull said he is in full support of the event and is excited to participate by walking a dog down the runway and helping it find a good home.

“It is important to support Watermelon Mountain Ranch because it provides infallible service when it comes to saving the lives of animals and helping them find forever homes,” Hull said.

WMR works with shelters across New Mexico, including Aztec Animal Control, Española Humane Society, Caprock Animal Hospital and Lordsburg Animal Shelter.

Heffern said WMR has spent the last decade solidifying partnerships with the municipal shelters.

“These partnerships have helped to save the lives of thousands of animals that were in danger,” she said. “We are also working with Albuquerque Animal Welfare on transferring more animals into our program.”

Attendees will experience a plated brunch, mimosa bar, silent auction and raffle. This will support Molly Mercy Missions — a campaign enabling WMR to save animal lives across the Southwest from kill shelters.

Those attending are also encouraged to bring their well-mannered canine friends and dress in florals, spring colors and hats.

For tickets and more information on this event, go to