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Thriving RoofCare took full advantage of startup services

RoofCare employee Eduardo Ramirez works on a roof at the Glenwood Point Apartments in Northeast Albuquerque. (Greg Sorber/Albuquerque Journal)

ALBUQUERQUE, N.M. — When Louis Zaina launched RoofCare with two partners in spring 2008, the team joked that hotel lobbies served as their corporate headquarters and a storage unit as their warehouse.

“We operated that way for nearly two years, until we moved into WESST in fall 2009,” Zaina said.

The company, which offers maintenance and repair as an alternative to roof replacement, grew into a thriving business during its five years at the WESST Enterprise Center Downtown.

RoofCare Project Manager Tyler Wurst holds a ladder during a job at the Glenwood Point Apartments. (Greg Sorber/ Albuquerque Journal )

The incubator provides all the office space, communications and administrative resources needed for up to 20 startups to grow their businesses, while providing wrap-around training and mentoring services for tenants.

RoofCare took advantage of everything.

“We embraced the full range of services,” Zaina said. “For a small startup roofing company to call an incubator like that ‘home’ had huge benefits.”

When RoofCare moved out in 2014, it had grown from five employees and $1 million in revenue before WESST to 35 people and $4 million. It’s continued to grow since then, now serving all of New Mexico with three regional offices and two more it opened in Texas last year. It currently employs 60 people, 50 of them here, reaching $8 million in revenue in 2018.

“WESST allowed us to forget about all the little things and focus on growing the company,” Zaina said. “They consistently had a finger on the pulse of our company to make sure we were always looking at the big picture.”

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