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Editorial: ‘Hamilton’ stokes show biz enthusiasm for Popejoy Hall

Get ready for the ticket-buying challenge, er, cultural event of a lifetime. “Hamilton” is coming to Albuquerque’s Popejoy Hall.

The show by playwright Lin-Manuel Miranda about the life and death of Alexander Hamilton has been elevated from historical musical theater to cultural phenomenon since its 2015 debut. Getting the show to add Albuquerque to its tour calendar was quite a feat for Popejoy Hall and a coup for New Mexico. The show will undoubtedly provide an exciting boost to the venue that in recent years has presented shows like “The Lion King,” “The Book of Mormon” and “Wicked.”

Popejoy is guaranteeing “Hamilton” ticket sales to 2019-2020 season ticketholders who re-up their subscriptions for the 2020-2021 season. We’d venture to predict they’ll have no problems getting renewals this year. It’s great the theater is rewarding its most faithful patrons. But we hope there is some way that students have the opportunity to see it, as well. And that some tickets will be available at a reasonable price.

Meanwhile, let the buyer beware. The internet is awash with the frustrating tales of so-called “ticket-scalping bots,” software that snatches up tickets to high-value events like “Hamilton,” then resells them online at a massive markup. Prospective theater-goers would be wise to carefully consider the source when buying from a site not affiliated with Popejoy.

But who knows? Maybe the bots will leave this one alone. Maybe the advent of “Hamilton” in New Mexico will prompt some arts patron to buy a few tickets for those who can’t afford them.

In any case, Popejoy has once again given theater lovers something to look forward to.

This editorial first appeared in the Albuquerque Journal. It was written by members of the editorial board and is unsigned as it represents the opinion of the newspaper rather than the writers.

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