St. Clair Winery & Bistro will be soon be adopting the name D.H. Lescombes Winery & Bistro.
The change is a way to go back to the Lescombes family roots with not only its bistros but its wines.
“Instead of us being driven by one of the brands that we happen to produce, which at the time may be one of the most popular ones, (we’re) more identifying with the family who started us and kind of getting back to the vineyard itself,” said Brandon Young, CEO Lescombes Family Vineyards, of the change. “Get back to the dirt, right, and kind of go back to the beginning. That was really the driving factor behind us making this shift.”
Hervé Lescombes immigrated to the United States from France in 1981 with his wife, Danielle, and their three children. He produced wine in Deming for several years and later purchased St. Clair in Deming in the early 1990s when the original investors were unsuccessful and closed. Hervé added St. Clair to the family’s existing Blue Teal wine and later expanded his product line with the family label D.H. Lescombes in 1991, according to a Lescombes Family Vineyards news release. The product line also includes Soleil Mimosa and other brands that will now fall under the Lescombes Family Vineyards umbrella.
“It’s really just a rebranding of the complete identity, trying to get that clarity in the who we are, because I think that has been something in the past that has been, when you’re under so many different names and labels, and what happened with us that I think happens with a lot of businesses sometimes is we started becoming known as St. Clair because it was one of our more popular brands,” Young said. “It was one of more readily available brands as it became in more of the chains in the state and became more available to our consumers and our fans in all the retail markets and so you end up becoming known as that and you end up losing your identity of who you are, which is the Lescombes Family Vineyard, which is we’re trying to go back to the soil, go back to that identity to show who that is, so yes, all of those things will stay underneath that umbrella.”