Copyright © 2019 Albuquerque Journal
It’s obvious that “Game of Thrones” author George R.R. Martin knows how to create a world. Now, he’s taking that storytelling talent to Meow Wolf.
Martin and the collective have paired up again – this time with Martin being named the chief world builder for Meow Wolf as it plans to expand its creative, interactive exhibition spaces into four new cities.
It’s part of the ambitious journey Meow Wolf CEO Vince Kadlubek envisions for the Meow Wolf universe. Kadlubek said there’s more in store, including a TV series and comic books.
“Our hope is that over the next 10 to 20 years, the company is spoken of in the same way as Disney, Marvel, Jim Henson,” Kadlubek said in a interview Sunday. “These are legends of storytelling and story universes. That’s our hope, and we are putting the intention out there.”
Martin has always been a key supporter of the Santa Fe-based art and entertainment collective, in 2015 pledging $2.7 million to buy and help transform a bowling alley in Santa Fe into the The House of Eternal Return, which now attracts thousands of visitors a day.
“We’re obviously quite grateful for the relationship with George,” Kadlubek said. “George has always showed an interest in what we’re doing creatively.”
Kadlubek always wanted to collaborate more with the well-known author, who also owns the Jean Cocteau Cinema in Santa Fe.
In his new role, Martin will use his storytelling skills to tie together the Meow Wolf multiverse, which over the next few years is expected to include projects in Las Vegas, Nevada; Denver; Washington, D.C.; and Phoenix – each with a different, immersive storytelling experience.
“They all have different worlds that they are connected to,” Kadlubek said. “This Meow Wolf story universe is complex, and it’s evolving.”
Inside The House of Eternal Return in Santa Fe, guests discover a multidimensional mystery house with secret passages, portals to magical worlds, and an expansive narrative amid surreal, maximalist and mesmerizing art exhibits. The location also features a children’s learning center, a cafe and bar, and a music venue.
Its success has surpassed even its founders’ expectations, and it has become known worldwide.
In the past year, Meow Wolf began to see the storytelling opportunities within the new projects, as well.
Although each project’s story has already been written, Kadlubek said, no one on the team has experience with tying the stories together.
“We were trying to find someone who does, and then a light bulb went off,” he said. “George has built giant universes. He’s uniquely experienced to help us in the development.”
The first step will be for Martin to get familiar with the stories.
“Ultimately, we want George to feel the creative freedom,” Kadlubek said. “It’s an opportunity for us to be playful with no pressure. For us, it’s obviously an honor and forces us to step our game up. And for him, we hope to provide an opportunity to have fun, get creative, and let loose and share his imagination.”