Albuquerque’s City Alive initiative and its communications partner MediaDesk won a prestigious Telly Award this year for a video series highlighting local, homegrown entrepreneurs.
The partners produced the series to offer compelling stories about successful Albuquerque startups that others can learn from, and to promote those businesses in New Mexico and elsewhere.
It also educates existing and aspiring entrepreneurs about opportunities and resources available to them, while encouraging more networking and cross-communication among local individuals and organizations to strengthen the city’s budding startup ecosystem, said Robin Brulé, City Alive chief strategist and Nusenda Credit Union’s chief community engagement officer.
The Telly Awards, which launched in 1979 to honor commercials made for cable and local television, have grown to include 21st Century video and TV viewed across all modern media channels. They’re considered premier, Oscar-like awards that draw more than 12,000 entries from across the U.S. and from countries in five continents.
City Alive’s series won a bronze award in the nonprofit social video category.
“Receiving this award demonstrates the sheer power and relevancy of Albuquerque’s entrepreneurial stories on the international stage,” Brulé said.
MediaDesk created 12 videos for the series in the last two years, with eight more planned, said CEO José Viramontes.
“Winning the Telly Award helps amplify New Mexico’s story,” Viramontes said. “It puts local organizations, nonprofits and businesses out on the national, and even international stage.”
The City Alive initiative, launched in 2013, is building a collaborative approach to economic development in Albuquerque. It aims to rope the city’s diverse populations into homegrown, sustainable programs to lift community livelihood and wellbeing through grassroots entrepreneurship. It includes 18 institutions with 26 volunteer leaders from city government, philanthropic organizations, the business community, educational institutions and nonprofits.
Video is one of the tools used to share entrepreneurial stories, Brulé said.
MediaDesk is a local, creative communications startup focused exclusively on the nonprofit sector. It’s served some 85 nonprofits since launching in 2013.
Apart from City Alive, MediaDesk also won a bronze Telly Award this year in the local TV category for a commercial on United Way or Central New Mexico’s program Mission: Graduate.