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Celebrate Albuquerque Pride with a Rainbow Sherbet beer

(Courtesy of Favorite Brands/Prairie Artisan Ales)


Prairie Artisan Ales has a colorful new sour ale created just in time for Albuquerque Pride.

The timing of its release is a coincidence but Katixa M. Mercier, local sales representative for distributor Favorite Brands, thought Prairie Artisan Ales Rainbow Sherbet would be perfect to tap for Albuquerque Pride.

“(Prairie Artisan Ales ) were like ‘Oh my goodness that’s so perfect. We hadn’t planned for that but we love that you’re rolling with that,” Mercier said. “You know along with Prairie and many people who celebrate Pride, it’s about including everyone and celebrating everyone and diversity and whether it’s the diversity of flavors in a beer or the diversity of people or the diversity of a different kind of celebration, it’s celebrating that. Prairie is just honored to be able to produce something that is rainbow and fantastical and Pridecentric to be able to raise a glass to such a celebration.”

Several local bars, restaurants and retailers will be tapping the beer to commemorate Albuquerque Pride. Imbibe Cigar Bar and O’Niell’s Pub, which are located along the Pride parade route in Nob Hill, will have Prairie Artisan Ales Rainbow Sherbet on tap. Anodyne and Sister Bar will be serving the sour ale downtown.

In the Northeast Heights you can find it on tap at Farina Alto, O’Niell’s Heights, and the Sandia Saloon at Whole Foods Market. Jubilation Wine & Spirits will have the sour ale available to take home in a growler or in packaged form. Freight House Kitchen + Tap will be pouring Rainbow Sherbet in Bernalillo.

Rainbow Sherbet is a burst of flavors reminiscent of the ice cream many were introduced to during their childhood.

“The funny thing is when you taste it the flavor profile of it is almost kind of playing off of that childhood candy and nostalgia that we can all really relate to, Mercier said. “It has the tartness of Warheads (candy) but the flavor profile of a Gobstopper that always have the flavors kind of evolve as you kind of enjoy the candy. In this beer you get citrus notes and then you start getting specifically lime and then orange and then raspberry and maybe it’s power persuasion but I totally get all the notes from that really vivid sort of rainbow sherbet that we can all visualize in our head from this beer. It’s super fun.”