Ron Crowder earns his living by running InCrowd Productions, where he works on radio and TV advertisements and jingles.
When it came to making his first music video, he knew one thing – he wanted to use a local director, crew and talent.
So he turned to Craig Vencill at Catwalk Films.
“I’ve known Craig for a while, and he told me that he wanted to do a music video for me,” Crowder says. “And we wanted to do it right.”
Working for nearly a year, Crowder and Vencill came up with the treatment for the video.
The video is for the song “Liberty,” written by Crowder, Jim Casey and Danny Casey, which won the Best Song Award at last year’s New Mexico Music Awards.
“Liberty” is the title track from Crowder’s recently released CD, which he performed, produced and recorded at his own InCrowd Studio in Albuquerque. The song is a socially conscious anthem for our times, which shines a spotlight on injustices taking place in this country, from the killing of innocent people of color to atrocities being committed against immigrants.
They both decided to collaborate with the Public Academy for Performing Arts charter school.
Crowder says Vencill also suggested that “Liberty” should have a rap in it.
The song was already recorded and released – although there could be a remix.
Enter inaugural Albuquerque Poet Laureate Hakim Bellamy.
“I reached out to Hakim and asked if he could do something for the song,” Crowder says. “It worked out to be a very fun production.”
Filming for the music video was completed in three shoots.
The video was shot on location at the PAPA campus, at Kei and Molly Designs in Albuquerque, and at a private home in Placitas with the Sandia Mountains in the background.
For Crowder, filming at the PAPA campus in the Northeast Heights brought back memories.
“It was my old elementary school,” Crowder says. “I went to Acoma, and it’s changed so much, but still feels familiar.”
The editing process had about a dozen revisions.
Crowder is releasing the video on his YouTube channel and at roncrowdermusic.com on Thursday, June 20.
After years of making music, Crowder also has his first music video, and he’s grateful for all the help.
“It wouldn’t have happened without Craig,” Crowder says. “The entire video was all done by people volunteering their time. It was a collaboration that I’m grateful for, because we got a really great product.”
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