NEW YORK — The Fourth of July meant hot dogs, fireworks and President Donald Trump for many Fox News viewers.
Fox News reached an average of 4.09 million viewers between 6 and 8 p.m. EDT last Thursday for its coverage of Trump’s much-discussed holiday parade in Washington, D.C., the Nielsen company said. The audience was over 4.6 million during the concentrated hour during which Trump gave a rain-soaked speech.
Those are strong numbers for the Fourth of July, traditionally one of the least-watched days of the year for television as people concentrate on outdoor activities. During the same time last July Fourth, Fox had 1.29 million viewers, Nielsen said.
It was even more than double Fox’s average viewership for the time slot for a typical workday this year.