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Dreams do come true.
Micaela Brown dreamt of her products being featured on the QVC shopping channel when she founded her company Blush & Whimsy three years ago in Rio Rancho.
Now her lipstick and jewelry lines will be featured on QVC’s online site within the next 30 days. That’s the first step. The second step will be going on air and selling Blush & Whimsy products to QVC television audiences.
Brown’s lipsticks are no stranger to celebrities.
Though the experience has helped Brown better prepare for the response she receives from QVC consumers.
“Last year I sold out the day after the Oscars and it took me five months to get product in and I had everything bad happen in production,” she said. “They kept delaying and delaying and delaying. So success was the exact same thing as failure and that could have absolutely destroyed my company being that successful after the Oscars. I’m being very conscientiousness this time around having inventory controls in place. I’ve changed my direction. I’ve streamlined my systems and I’m much more efficient.”
Blush & Whimsy’s lipstick line are unique in that they are clear in color inside the tube and once glided across the lips adjust in hue depending on your skin’s pH level and body temperature. The high-quality products are toxin free, paraben free, cruelty free and vegan.
Brown said they were designed to feel “magical.”
Brown has added a rainbow-inspired jewelry line and a celestial moon and stars jewelry line to the mix. She uses ethical simulated or lab created stones as well as real gold to create her jewelry. Her products will continue to be sold on the company’s website, blushwhimsy.com. Her lipsticks also are available at Duran’s Pharmacy in Albuquerque.
“The entire premise of my company is that every human, every person, every individual feels valued and important,” Brown said. “And I designed the company that way from the guest that opens their package. My packages look like it’s a gift. It’s essentially gift wrapped. My products have luxury packaging so it feels like it’s a gift box and you’re opening up a present to yourself. So whether you give it as a gift or you buy it for yourself it’s still making you feel something. I want everyone to feel special and empowered and valued.”
Brown receives help from a couple of disabled veterans that she has employed to help with her business that she runs out of her Rio Rancho home. They help with assembly, packaging, filling orders and will soon be handling QVC orders.
“My father is a disabled veteran and he’s been volunteering four or five years and he just recently stopped but the whole time he was volunteering, he kept hearing about all of these people who are so incredibly active and valuable are unable to find work because corporate struggles with finding ways to accommodate their different needs, well I’m able to,” Brown said. “My vision is eventually opening a warehouse where there is service dogs everywhere, disabled veterans in multiple roles, not just in my warehouse but in every element of my company.”
Brown not only wanted to make employment accessible to disabled veterans but also wanted to keep her products attainable to the masses. She offers “mid-range luxury” at an affordable price of $22. Her concept seems to have caught the attention of high-end fashion designer Tom Ford whose cosmetic company recently began offering a lipstick named Soleil Lip Blush for $55. It looks like Blush & Whimsy’s Bliss Blush.
“I am incredibly flattered that Tom Ford’s company saw my product and thought that it would be great for their product line,” Brown said. “I just wish it wasn’t quite so similar to mine. On the other hand it kind of feels like a bit of verification though because everybody gets knockoffs and most of the time it’s super cheap knockoffs. For there to be a Tom Ford knockoff, it feels like there’s some notice coming from the luxury brands.”