NEW ORLEANS — Visitors to New Orleans who want to learn more about cocktails will soon have a new place to go. No, it’s not another bar.
The Sazerac Company, a Louisiana-based spirits maker, is opening the Sazerac House on October 2.
Described as an “immersive exploration of the spirited culture of New Orleans,” the six-story building houses multiple floors of exhibits as well as a gift shop and the company’s headquarters.
“We have created three exhibit floors that will showcase the history and traditions … of the cocktail itself, featuring the Sazerac cocktail as our namesake,” said Miguel Solorzano, the general manager. He said they expect 275,000 visitors the first year.