ALBUQUERQUE, N.M. — Leveraging local artistic talent and fans’ full-blooded support, New Mexico United has created a chance for children across the state, regardless of income, to play elite soccer.
United is collaborating with local artists to create merchandise the club will sell in its team store. The team will use the money from the sales to support its High Performance Program that will offer elite soccer training to youth ages 12 to 17.
“One of the tenets since the founding of the club was to merge sports and arts,” said Elizabeth Davis, director of marketing and communications for United. “Especially having Meow Wolf as a sponsor. We have a vibrant artist community in New Mexico.”